epub Reputation epub

by Charles J. Fombrun

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.

eBook tags: reputation, epub, download, epub, charles j. fombrun

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File info

ISBN
Book Title
Book Author
PublisherHarvard Business Review Press
Release date 01.01.1996
Pages count456
eBook formatHardcover, (torrent)En
File size5.3 Mb
Book rating4.37 (12 votes)
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